Sunrise host David Koch has sparked a backlash from mums over breastfeeding in public.
DAVID Koch has defended his stance on breastfeeding on air this morning apologising for those who were offended by his remark and said he does not 'mind women who sunbake topless.'
"When you're at a public swimming pool and you pull your top down it does show a lot of flesh," he said on Sunrise this morning.
Police on standby as angry women prepare to march on David Koch
"I don't mind if women sunbake topless as long as they don't do it between the flags in a high traffic area."
David Koch with the blank backdrop this morning as protesters gather at the front of the studio. Source: The Daily Telegraph
A breastfeeding mother was a guest on the show. She said: "I think your comment was well-intentioned but by saying women should cover up is like saying we should be ashamed."
The Perch: Good onya mums
Koch was quick to respond, "I apologise if you feel that way."
"It's important for women to be aware of their environment," he said.
"You've got to show respect to others."
Mothers at the rally. Picture: John Grainger Source: The Daily Telegraph
Kochie took a while to face the rally of waiting mothers and argued his defence from the studio.
"He needn't be afraid to come out. I'm here because I don't want his opinion to make breast feeding a more anxious experience," Rachael Pollock of Monavale said.
"My eight week old Inara had a tongue tie issue at birth which made it harder for her to latch, and having to cover her up makes latching a lot harder which I don't need.
Some mothers do share his opinion but he should be more cautious in the way he puts it across."
Eventually flanked by a large security contingent Kochie fronted mothers alongside fellow presenter Natalie Barr and Weekend Sunrise host Samantha Armytage.
On air he had a quick chat and happily received his framed breast feeding montage from Victoria Brookman.
Mothers at the rally. Picture: John Grainger Source: The Daily Telegraph
With a quick round of applause the breastfeeding campaigners showed their appreciation before he was off back to the studio and the issue put to bed.
Earlier, an army of 'lactivists' has descended on the Channel 7 studios to tell Kochie not to mess with their breasts.
"No one has a right to tell a breast feeding mother to stop, move away or cover up," said Victoria Brookman with 18 month old son Bobby in her arms.
"I've put the word out to get other mothers here to show support."
The call to arms has been enthusiastically taken up with a colourful crowd of placard waving mothers and children camped on Martin Place.
Amy Ferguson with baby Elizabeth. Picture: John Grainger Source: The Daily Telegraph
Babies were fed openly and proudly with mother of three Amy Tyson doing her motherly duty in full view of passers by and media.
"I'm here in support of breast feeding in public without ridicule," Amy said.
"In eight years I've only been asked to leave once but there is a view you can feel by some in society that it's sexual when it isn't."
The mothers have a parting gift for Sunrise host Kochie, a montage of 140 breast feeding mothers neatly framed.
Sunrise's Samantha Armytage and David Koch are presenting on a blank backdrop instead of their usual live window in Sydney possibly to avoid breastfeeding protesters this morning.
Poppy Perry breastfeeds daughter Rebecca. Picture: John Grainger Source: The Daily Telegraph
About 100 breastfeeding mums are in a "nurse-in" rally outside Channel 7 studios.
A Seven spokeswoman yesterday said the station had security measures in place and police on standby to deal with protesting women, many of whom plan to feed their babies.
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