Thousands bid for 24 chocolate bars

Written By Unknown on Jumat, 03 Mei 2013 | 20.01

Tayto bars. Source: Supplied

IT'S like Willy Wonka's golden tickets.

Thousands of Irish Australians are desperately trying to get their hands on 24 special chocolate bars that landed in Oz.

The limited edition bars are sold out in Ireland but 24 were shipped to Australia to give Irish expats and Aussies the chance to taste them.

What's so special about them?

The bars are made from the famous Irish Tayto cheese and onion crisps mixed with Irish chocolate - all in one bar.

A winning combination or a controversial mix? The jury is out but the response has been overwhelming.

Taste Ireland CEO Eamon Eastwood is the holder of the elusive chocolate bars and decided to raffle them off in a Facebook campaign.


"I couldn't believe the reaction, it went off the richter scale with almost half a million impressions," said Mr Eastwood. 

"It's an unusual taste - crunchy chocolate and then a lingering taste of cheese of onion," said Mr Eastwood who distributes the Irish goodies to Woolworths stores throughout the country and on his website.

He will raffle off the five remaining bars on the Facebook page today and one at the Rose of Tralee ball at the Sydney Sofitel Wentworth tomorrow evening.

But all is not lost for those who miss out - Mr Eastwood has made a video demonstration of how you can create your own snack.

Tayto, the Irish snack giant, decided to introduce the bar in response to thousands of emails and tweets from fans begging for a "Tayto Bar".

Mr Eastwood set up Taste Ireland in 2005 to save thousands of "Mammys" posting out the beloved Dairy Milk chocolate and crisps to their travelling children - and make them available here.

"I brought over a box of Tayto in 2005 and raffled off one of the bags in a pub one night," he said. "When one bag of crisps sold for $25 - I knew there was big demand."
 


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