How big The Block was for Nine

Written By komlim puldel on Senin, 13 Oktober 2014 | 20.01

The Block winners Simon and Shannon say they feel for the other contestants and are making plans to take their builder on a surf trip

THE auction hammer may have fallen heavily for most contestants on The Block Glasshouse, but Channel 9 are still celebrating the reality series' ratings windfall.

Nailing the biggest audience of the year for any non-sporting program — including rival Seven's juggernaut My Kitchen Rules and INXS biopic Never Tear Us Apart — the renovation show finale posted a 2014 record audience of 2.764 million viewers nationally.

In a night of cheers and tears over the mixed auction results, the audience were gripped by the highs and lows which beset this season's teams and the bittersweet ending.

Winners, Shannon and Simon Voss were popping the champagne early, after the luck of the draw — and a lack of buyer depth — saw them pocket $335,000 profit about their apartment's reserve (selling for $1.91 million).

REVEALED: What happened after the cameras stopped?

OPINION: 'Tough luck, reality TV whingers'

BLOCK SHOCK: Their property losses by the numbers

he Block Glasshouse Auctions ... Simon and Shannon watch on as Chris and Jenna's apartment is auctioned. Picture: Mark Stewart Source: News Corp Australia

Despite a nervous start as the first couple on the auction block, Sydney pairing Chris and Jenna Susetio banked the only other substantial profit from this year's sales — taking home $310,000 in tax-free winnings.

With money flowing, the remaining three teams would be forgiven for thinking the auction results were going to repeat the cash bonanza last series, when The Block posted record profits shared by all contestants.

While Melbourne's property market had other ideas — leaving two teams with prize money of just $10,000 for six months work — Nine and The Block's production house, Cavalier could afford to be just that, getting a monster ratings return on their investment.

The Glasshouse finale shattered the reality results for 2014, ranking it in the top 20 most-watched reality programs in Australian TV history and attracting almost one million more viewers than The Block's Fan V Faves series earlier this year.

Party time ... Happy winners Simon and Shannon. Picture: Mark Stewart Source: News Corp Australia

Nine's Director of Television Michael Healy told News Corp Australia: "The Block continues to be a consistently high-rating program for Nine. This series has averaged more than 1.3 million viewers in the five mainland capitals each episode. There aren't a lot of shows that the whole family can sit down and watch together, but The Block is one of them. It's an ever evolving show and it continues to stay fresh and surprising. As we prepare to launch our tenth series early next year, The Block is showing no signs of viewer fatigue and we look forward to producing it for as long as Australians keep watching."

GLASSHOUSE SHATTERS 2014 RATINGS:

1. THE BLOCK GLASSHOUSE -WINNER ANNOUNCED

Network 9

2,764,466

2. MY KITCHEN RULES-WINNER ANNOUNCED

Network 7

2,590,957

3. THE BLOCK GLASSHOUSE -AUCTION

Network 9

2,326,699

4. MY KITCHEN RULES-GRAND FINAL

Network 7

2,301,967

5. THE BLOCK: FANS V FAVES -WINNER ANNOUNCED

Network 9

2,180,412

6. THE VOICE LAUNCH

Network 9

2,156,846

7. THE BLOCK: FANS V FAVES -AUCTIONS

Network 9

2,155,624

8. HOUSE RULES-WINNER ANNOUNCED

Network 7

2,008,096

9. INXS: NEVER TEAR US APART — PART 1

Network 7

1,967,012

10. THE BLOCK: FANS V FAVES -GRAND FINAL

Network 9

1,892,980

It also bucked the reality 'fatigue' trend which had plagued Nine's other talent series, The Voice and continues to deliver disappointing audience figures for Seven's The X Factor, which limped to just over one million viewers for Sunday night's live performances.

Not surprisingly, Nine have immediately begun casting season 10 of The Block, to be rushed to air in early 2015.

TOP 20 REALITY SHOWS IN AUSTRALIAN TV HISTORY

1 2010 7/25/2010 MASTERCHEF AUSTRALIA — THE WINNER ANNOUNCED Reality Television Network TEN 3,964,299

2 2009 7/19/2009 MASTERCHEF AUSTRALIA — THE WINNER ANNOUNCED Reality Television Network TEN 3,725,968

3 2004 11/21/2004 AUSTRALIAN IDOL — THE FINAL VERDICT Reality Television Network TEN 3,344,183

4 2011 8/21/2011 THE BLOCK -WINNER ANNOUNCED Reality Television Network 9 3,289,414

5 2012 6/18/2012 THE VOICE GRAND FINAL -WINNER ANNOUNCED Light Entertainment Network 9 3,238,411

6 2013 4/28/2013 MY KITCHEN RULES-WINNER ANNOUNCED Reality Television Network 7 3,133,154

7 2003 8/17/2003 THE BLOCK — THE AUCTION Reality Television Network 9 3,114,975

8 2013 7/28/2013 THE BLOCK SKY HIGH -WINNER ANNOUNCED Reality Television Network 9 3,074,580

9 2012 7/1/2012 THE BLOCK -WINNER ANNOUNCED Reality Television Network 9 2,969,164

10 2011 8/2/2011 AUSTRALIA'S GOT TALENT-THE WINNER ANNOUNCED Light Entertainment Network 7 2,907,565

11 2004 7/26/2004 BIG BROTHER — THE WINNER ANNOUNCED Reality Television Network TEN 2,863,546

12 2012 3/27/2012 MY KITCHEN RULES-WINNER ANNOUNCED Reality Television Network 7 2,812,362

13 2001 7/16/2001 BIG BROTHER FINALE Reality Television Network TEN 2,789,029

14 2014 10/12/2014 THE BLOCK GLASSHOUSE -WINNER ANNOUNCED Reality Television Network 9 2,764,466

15 2006 5/9/2006 DANCING WITH THE STARS 4 — GRAND FINAL Light Entertainment Network 7 2,664,967

16 2011 8/7/2011 MASTERCHEF AUSTRALIA — THE WINNER ANNOUNCED Reality Television Network TEN 2,658,369

17 2014 4/29/2014 MY KITCHEN RULES-WINNER ANNOUNCED Reality Television Network 7 2,590,957

18 2013 10/28/2013 THE X FACTOR GRAND FINAL-WINNER ANNOUNCED Light Entertainment Network 7 2,350,254

19 2013 10/28/2013 THE X FACTOR GRAND FINAL-WINNER ANNOUNCED Light Entertainment Network 7 2,350,254

20 2005 4/19/2005 DANCING WITH THE STARS — GRAND FINAL Light Entertainment Network 7 2,339,516

*OzTam ratings, figure is five-city metro viewers.


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